🌀 KiwisMedia Weekly 08: Creator Economy Market Map
Today let's learn how creator's are increasing the GDP of the Internet 😎
Creators have shifted from being paid by platforms like YouTube with ad revenue shares in exchange for bringing in an audience to the platforms, to being paid by brand sponsors on Instagram and Snapchat in exchange for their reach to an audience they access through the platforms, to being paid by fans via patronage or tipping or eCommerce in exchange for entertainment and community beyond the platforms.
Using platforms like YouTube, Instagram, Snapchat, Twitch, TikTok, Substack, Patreon, and OnlyFans, content creators can earn money through:
Advertising revenue shares
Sponsored content
Product placement
Tipping
Paid subscriptions
Digital content sales
Merchandise
Shout-outs
Live and virtual events
VIP meetups
Fan clubs
Essentially, creators have to balance the distribution potential of certain platforms with the risk of becoming dependent on them and monetize by either earning a little off of each fan from mainstream content for a big audience or earning a lot off of deeper connections to a smaller set of fans through niche content.
The big trend we see here is that over time, creators are becoming more diversified in their revenue streams and are being funded directly by their fans.
More than 50 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It’s become the fastest-growing type of small business, and a survey found that more American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up
Read the full story on Creator Economy Market Map
🔥 One Cool Thing from the week
We have launched KiwisMedia Store for the amazing creators, makers, and builders. Best and worst part: You will be notified when you can claim one for yourself 👀
🚀 Three Best projects of the week
🎩 Trending Profile of the Week
🧠 Most Viewed Byte of the Week
🌏 Creator Story of the Week
Here’s an amazing story about a creator who is on a mission to achieve his dream by helping other creators in achieving theirs. A creator who is launching a product every 2 months, a creator who tweets about startup building.
Thibault is currently working on many projects but mostly focused on building and growing Tweet Butler Digest, a tool to help you increase Twitter engagement. As per him:
By doing something you will learn 10x more than just waiting and observing.
Learn more about this amazing creator
Alright folk, that seems like enough for this week, see you again next week 😎
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